X-trategy is an unconventional firm with a unique approach and diverse consulting team. More than theoretical experts, we are a group of professionals from the labor market, up to date on the latest trends. We work as a high-efficiency multifunctional team focused on solving the challenges our customers face in order to innovate, compete, grow and transcen within the US Hispanic market and Latin American market.
Our solid knowledge in diverse practices such as Business Strategy, Organizational Alignment, Process Optimization, Branding, Marketing, Communications, Media and Strategic Cash Management to fuel Growth, alongside with our management expertise in entrepreneurship and international leading companies, are essential elements which allow us to guarantee our clients’ satisfaction and success.
Our way of work is based on a deep immersion and understanding of our customer's business, focusing on the identification of gaps between their current development stage and the capabilities needed in order to succeed. This allows us to identify their true challenges and develop intelligent, powerful and innovative business strategies -- practical solutions to solve problems, modify competitive scenarios, improve execution, and take our clients to a higher level, with measurable results.
We are a multicultural and interdisciplinary team with more than 25 years (175 years combined) of proven experience helping companies succeed in US Hispanic markets and Latin America.
The members of our consulting team have gained meaningful experience in managing successful companies in many different markets, ensuring practical, time saving, results-oriented solutions for our clients.
What is the profile of our clients normally:
Hispanic companies that wish to enter the US Hispanic market.
Hispanic companies of Hispanic origin that wish to enter the general market of the USA.
Hispanic companies of Hispanic origin that wish to enter the Latin American market.
North American companies that wish to enter the US Hispanic market.
North American companies that wish to enter the Latin American market.
Carlos Rincón Gallardo has over 28 years of experience in the field of advertising and design. Among his most notable skills are his ability to interpret, analyze, and understand the specific needs of the market, the consumer, and products.
His vast creative, design and marketing experience has made him an expert in the development and successful management of global brands and has been integral in allowing these clients to become leaders in their specific industry.
He has worked with prominent companies including American Express, Bancomer, Banamex, GE Capital, Coca-Cola, KFC, Nestlé, Nike, Pepsi PBG, Pizza Hut, L’Oreal, Procter & Gamble, Abbott, Disney, DuPont, Apple, Henkel, and Unilever, among many others.
In addition, Carlos has been a founding partner of several companies in Mexico and the US, in areas of business such as pharmaceutical, real estate, fashion, chemicals, entertainment and consulting, acquiring a wide experience in the creation and new business development.
VP & Associate Strategist
Gladys Mezrahi was educated at The English School in Bogotá, Colombia and the prestigious University of Miami, in Miami, Florida, where she studied International Finance and Marketing.
Mezrahi is a savvy professional whose experience in the challenging field of marketing commenced twenty years ago when she founded a top-line skin and body products manufacturing company in Bogotá, Colombia called Advanced Cosmetics. As President of Advanced Cosmetics, Mezrahi operated a profitable business for fifteen years, and sold it to an international skin care corporation that was interested in acquiring Mezrahi’s established success.
Mezrahi later worked as a Private Investment Manager for Pioneer International, an international investment company. Mezrahi was responsible for managing private investment portfolios in Panama and Colombia as well as being in charge of managing public relations for the company. In doing so, Mezrahi created and coordinated seminars and corporate events for members of the financial industry, thereby developing an unparalleled talent for the successful "Marketing through Events".
Mezrahi specialized in developing and executing public relations and corporate events for clients, as well as obtaining sponsorship and financing for the non-profit sector.
Experienced international executive and entrepreneur with over 20 years experience in information technology, data networking and the telecommunications industry.
Co-founder in 1986 of RKM IT Solutions, one of the top five systems integration and outsourcing companies in Venezuela.
Responsible for revenue growth from $3 MM Dollars in 2004 to $30 MM Dollars by 2006, and expanded local and regional operations in partnership with Chinese technology companies (POTEVIO, UFIDA and TCPS).
CEO at NewMarket Latinamerica, overseeing the consolidation of all NewMarket acquisitions through 2006 with sales of over $75 Million Dollars and more than 1500 employees.
Served from 2000 to 2002 as COO/President of Vox2Vox Communications in Miami, a multi-million dollar IP telecommunications and value added services company, with presence in eight countries throughout Europe and Latin America, and part of the Cisneros Holdings companies.
Director of Latin Asian Technology Traders, Inc. since 2006. The company represents more than 20 Chinese industrial conglomerates in Latin America. He has negotiated all of the contracts with the Chinese partner companies.
President of TekVoice Communications Inc., a Miami FL–based, Voice over IP telecommunications company, and successfully reverse merged the company into Alternet Systems, Inc. (OTC:ALYI) in December 2007.
Chairman and CEO of Alternet Systems, Inc. where he is directing the transformation of the company from a content management company to e-ticketing and mobile transactions space.
Chairman and CEO of Utiba Americas, Inc. the joint venture formed with Utiba Mobility to serve the mobile financial and mobile commerce opportunities in the Americas and the Caribbean.
Carla Mejía Jacques
VP & Associate Strategist
Carla has more than 20 years of experience working with leading companies (Fortune 100), at Microsoft and Dupont among others, in the areas of Finance, New Business Development, Business Administration, Marketing, Purchasing and Sales.
Her areas of expertise include the analysis of financial statements, development of dashboards with key KPI indicators, consolidation of budgets, preparation of business plans, development and implementation of processes compatible with Sarbanes Oxley (SOx).
Graduated in Chemical Engineering from the National Autonomous University of Mexico and a Masters in Finance from the University of Girona in Barcelona, Spain. She is Green Belt certified in Six Sigma.
Carlos Piña Grau
Carlos Pina Grau is a renowned Venezuelan author, speaker and life coach, with a long international trajectory; he has created numerous tools devoted to personal and professional improvement. His mission is to share his knowledge and experiences, condensed into a simple methodology that is practical and easy to apply.
His passion is about supporting people in achieving their goals and helping them improve their quality of life, therefore increasing their levels of happiness, success and fulfillment with his own techniques and mentoring.
Carlos started his career creating, developing and implementing an innovative computer system in a well-known Venezuelan University with remarkable results. He went on to become partners with IBM, creating there, an application to improve the decision making process, maximizing human potential, creativity, time management and decreasing stress levels.
In the spirit of helping others, thru personal experiences and extensive research, he gets to transfer his technological knowledge into the area of personal development and that is how he creates his own model “The 7 Pillars of Success”, which identifies areas to improve in both personal and professional areas, to increase the quality of life.
The model "The 7 Pillars of Success" is in constant revision, adapting it to new realities and successfully applied in Venezuela and in Latin America for more than 30 years.
As an added benefit to the model, Carlos has several tools to support it. He has written 3 books, “The 7 Pillars of Success”, “I am Success” and “The 30 Keys to Success”. He has also created 3 on-line platforms (AID) Assisted Integral Diagnosis, available as a Mobile Application, that helps find the strengths, limitations, opportunities and risks of every individual in an innovative, confidential and personalized way.
Jose Antonio Fernandez
Born in Leon, Guanajuato Mexico and with a bachelor degree in International Trade from Tecnologico de Monterrey, was the Deputy Trade and Investment Commissioner for the Southeastern part of the US and the Caribbean of PROMEXICO for 8 years.
His main achievements were that he was responsible for helping more than 50 Mexican companies and generate more than $500 million dollars in Mexican Exports.
Today he is the CEO of PRO GT LLC helping companies in the development of their e-commerce strategies and development as well as warehousing and logistics.
Outstanding business analyst committed to linking Mexicans abroad, with wide experience in business development. His extensive knowledge in the field of management, make him a professional of multidisciplinary action, by having a double degree in Industrial Engineering and International Trade, plus an International MBA; strengthened by speaking more than 4 languages.
Mr. Ricaño specializes as a consultant in firm valuation, internationalization and strategic planning. Some of his assignments in Ameriworld, US-Mexico Chamber of Commerce, Alliance to Promote International Trade, Enlace Mexico, and Sepac Corp had made him a promoter of international business linkages and trade relations between Mexico and Florida.
Founder, Organizer and Leader of projects, events and publications including: Gastronomical Festival Taste of Mexico, Communication Media of Mexicanos en Miami, Columbus Day Celebration by Latin-U.S. & French Tuesday, Mexico Vibra! Miami Publication, SoyAbuelo / NaturAlley Magazine, Directory of Mexican Restaurants in South Florida.
Fanny is a well-known strategic development professional in the field of corporate communications and multicultural organizations. Fanny studied at Universidad Javeriana, Bogota, Colombia, and has a master’s degree in Media Studies from the City University of New York.
She has been a graduate teacher in various Colombian and Latin American universities for more than 25 years. She also works as a consultant in Organizational Culture for international companies like CompuServe, Seguros Liberty, Banco Agrario, Asocajas, Seguros Gmac.
Fanny is also frequently invited as a guest speaker to attend seminars and specialized courses in many international Universities and multinational Corporations.
She has written articles in Specialized Magazines and published books in the field of communications, corporate culture and the multicultural environment for international companies.
Fanny can provide international companies and entrepreneurs positive input, and help achieving their objectives because of her deep knowledge of the internal and external culture that molds the principles and values of the company. Therefore, being able to innovate, compete and grow in order to reach the goals that are needed to succeed.
Ricardo García Zetina
Ricardo Garcia a thought leader who drives competitive advantage by identifying trends, simplifying complexity, and creating and executing a compelling vision.
Consistently delivers results. Working collaboratively across the organization, addresses tough challenges and leads profitable business transformation.
Builds customer satisfaction and continuous operational improvement by applying innovative technologies and metric-based quality methods. Strives to win; energizes organizations with personal passion and inclusive style.
25+ years experience working for top 500 global companies in charge of the Latin American region; Compaq Computer, IBM (Lotus Development), Centura Software (Gupta), AMD…
Areas with most expertise:
General Management, Sales, marketing, business development, strategic alliances, distribution channels, retail.
Veronica Lozano Lecumberri
Veronica has more than 20 years working in leading Banks such as Santander, Scotiabank, and Banorte as Financial Advisor.
Her areas of expertise include Money Market, Exchange Market, Credit, and Customer Relationships among others.
In her trajectory, she dealt with important accounts such as Televisa, TV Azteca, Walmart, Costco, and Volks Wagen. Self-motivated, hard worker and results-driven professional. Proven track record in meeting sales targets and achieving sales growth. Excellent communication skills.
I graduated in Business Administration from Anahuac University and a Masters in Finance from the University of Girona in Barcelona Spain.
Irais Moya Tavizon
Irais has more than 23 years working in leading positions in Strategic Marketing for multinational top companies such as Adidas, Estee Lauder, Bausch & Lomb, Citibanamex, Tata Consultancy Services, and Wipro, between others.
She has been responsible for the overall marketing organization at a regional Latin America level, which has made her an expert in successfully managing and developing global brands.
Irais has a proven track record of success in senior marketing roles. She is confident, results-driven, dynamic leader and entrepreneurial mindset with the ability to spot original opportunities.
Her areas of strategic marketing expertise include Market Research, Branding, Communications, Public Relations, Event Management, Media Solutions Design, Loyalty Programs Design, Business Development, Strategic Alliances, etc.
Irais graduated in Administration and Marketing from Universidad Panamericana and from a Master in Top Executive Management from IPADE Business School.